.: Services · Core Marketing Campaigns
.:. Marketing Fees .:.
Initial Consultation $95
Create AdWords Campaign $75
Site Submission $35
Google Maps Submission $35
Having a web site is not helpful if no one visits it. There are many ways to promote a web site. Perhaps the least obtainable, yet most hoped for, is high search engine placement.
While no one can make guarantees without buying positions with an active ad campaign our program has moved our clients up in the rankings, sometimes dramatically, for the keywords that are important to them. Over the last 12 years our marketing strategy has become a strong cornerstone in our hosting packages.
Initial Consultation and Development
We help you to develop a list of search engine terms (keywords) and short phrases that define your business and help you prioritize those keywords. We will then provide the meta-tags for your web site and examine your web site layout and language, suggesting changes if needed.
In some cases you will want to make changes to your web site's text, headers or even the structure of the page. In many cases these changes can be made as part of the service and support provided by several of our hosting plans. However if additional fees are required we will clearly state what is being done and why - without cost overruns!
Active Ad Campaign
It is often best for the client to control their own active Google Adwords campaign, but we can set up the campaign, help you establish keywords, and create the initial ads. We can also continue to monitor the campaign for a small fee (varies by campaign) but in most cases clients are the better judge of how a campaign is functioning. We can see how many people are coming to your site - but only you can tell if they are buying!
Site Submission
We will manually submit your web site to Google, Microsoft's Bing, and Yahoo! using your phrases and top keywords. If you like, we can even create a Google Webmaster Tools account which will allow you to more carefully track your position and ranking with Google.
After major site upgrades, or annually in the case of most of our hosting plans, we will resubmit your site to the search engines to remind them you are still there - and have something to offer!
Google Maps
If you wish, we can establish an account for you, or as part of our system, with Google Places otherwise known as Google Maps. This can be particularly useful for clients who are looking for walk-in traffic to their business.
Please contact us and see what we can do for you.
Q: Why should I hire anyone at all? Can I not do this myself?
A: The search engines are in a constant battle with web site owners. Web site owners want their site to be listed first and will occasionally get black-listed by pushing too hard. Search engines want the most relevant sites to be listed first, and employ thousands of people and spend millions of dollars to make sure they give good accurate results.
Our Core Marketing Campaigns work with the search engines not against them. We first help you determine what is really important to you (are you selling a furnace or furnace installation), and then try and show the search engines you are the best site for that widget.